If your body shop already has a plan in place for monitoring and asking your customers for reviews, fist pumps all around. That's great! Or if you're still trying to figure the whole review thing out, it's time to get on it.
Whether you're an avid "Yelper" or not, online reviews are important for your shop's success for a number of reasons:
#1: A vast majority of consumers are influenced by online reviews!
#2: 88% of consumers read online reviews to determine if a local business is a good business.
#3: Personal recommendations are the only other referral process more trusted than online reviews.
#4: Online reviews have a DRAMATIC effect on your shop's search engine position on Google, YAHOO, Bing and other search engines!
Keeping tabs on your online reviews can be a FREE (yes, free) way to see where your shop has customer service issues and where your staff is knocking it out of the park everyday. And most people blame a bad customer service interaction on the problem not being resolved. That means, addressing your negative reviews gives you a second chance to make things right with your customers, which in turn, can translate into sales.
If you found this blog post interesting, we think you'll also enjoy 10 Digital Marketing Actions That Will Help Drive Customers to Your Auto Body Shop and Three Reasons Why You Should Use Social Media to Market Your Auto Repair Shop.
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